Giving Tuesday 2023: How to Donate and Why it Matters

👋 Did you know that the Tuesday after Thanksgiving is one of the biggest fundraising days of the year for nonprofits? It’s called Giving Tuesday, and nonprofits—especially small, local ones—rely on this to bring in funds that will help them serve our communities over the holidays and throughout the year.

If you want to do more good in your community this holiday season, consider donating next week! Keep reading to learn more about Giving Tuesday and how to donate to local nonprofits 👇

POINT logo with 2 people holding a box and text that says "Giving Tuesday 2023: How to Donate and Why it Matters"

What is Giving Tuesday?

Giving Tuesday is a movement to counterbalance the consumerist drive of Black Friday, Small Business Saturday, and Cyber Monday with something more altruistic and community-centered. The first Giving Tuesday emerged in 2012 where $10 million was donated. In 2022, supporters donated over $3.1 billion!

And it’s not just a national day anymore—over 80 countries participate.

Giving Tuesday is a great day for nonprofits to get their name out there, raise funds, and share about their mission and impact.

🫶 Are you a nonprofit looking for an all-in-one volunteer management solution that includes a donate button? POINT has everything you need to recruit, manage and engage volunteers and report on your programs. Plus, we integrate with the donor systems you already use!

👉 Explore our suite of nonprofit management features
👉 Check out our donor management integrations

Why Giving Tuesday Matters in 2023

Nonprofits meeting community needs across the country were hit hard in 2020 (and have become even more essential since). During the pandemic, demand skyrocketed but many nonprofits lost revenue from program activities and had rely even more heavily on grants and donations.

Currently, volunteering rates are still lower than they were pre-2020, though charitable giving increased in 2021 and 2022. But nonprofits are still seeing high demand for essential services. Inflation, wage stagnation, and COVID ripple effects all contribute to growing community need.

However you can give this season, whether through volunteering or donating, you can be sure that your contribution is appreciated by your community!

Donate to nonprofits on Giving Tuesday

Whether you are a seasoned supporter or a brand-new philanthropist, you can donate on Giving Tuesday. Consider contributing to the organizations you already know and love in your city, and if you can afford it, sign up to be a monthly donor! If you need a little help figuring out who to donate to, we’ve got you.

🧡 Look for organizations that support causes you’re passionate about.

POINT’s free mobile app has a great nonprofit directory where you can filter by cause. Searching to donate to local nonprofits working on the issues you care most deeply about is a great way to get started.

🌾 Decide whether you’d rather fund big names or grassroots orgs.

Both have their pro’s and cons! Larger nonprofits with established reputations often are pillars of community support. They do a lot, and they also have dedicated staff to pursue funding streams. But smaller nonprofits with tight operating budgets can often be stretched too thin to have fundraising staff, so gifts of all kinds can make an outsized impact.

👥 Take a look at their values and leadership.

Make sure that it reflects your values. Additionally, take a look at their leadership and board, and see if it reflects the community they serve.

Explore local nonprofits to find the one(s) you want to support! 👇

Other ways to support nonprofits on Giving Tuesday

If donating isn’t in your budget right now, there are plenty of other ways to give to the organizations doing more good in your community.

  • Volunteer! Did you know that the value of a volunteer hour is nearly $32? If you spend 4 hours volunteering on a Saturday morning, that’s $120 worth of work you’ve donated to a nonprofit!
  • Share! It’s absolutely free to repost, share, and amplify nonprofit’s giving campaigns. If you’ve volunteered with an org before, add a personal anecdote about why people should support them.
  • Get corporate! Ask your employer if they offer a matching gift program. If they don’t, offer to help them start.

The holiday season is a great time to give back to the organizations that support our communities. Give the gift of time or funding this Giving Tuesday, and beyond!

🧡 what you just read? Be sure to subscribe to the Good POINT Blog using the form below, or share our post with your colleagues! Are you curious how POINT can level up your volunteer program? Book a free, live demo with our team!

Photo Lindsey Schad
Lindsey Schad
Head of Communication Team

No guilt trips, no sad stories. Just a chance to do something good.