How to Use Your Website to Recognize Nonprofit Volunteers

You don’t need us to tell you that your volunteers are important. As the ultimate cheerleaders of your organization, it’s your volunteers who show up for your cause and expand your organization’s capacity. Regularly thanking and recognizing nonprofit volunteers of all shapes and sizes, from long-time weekly volunteers to one-time corporate groups, is a key piece of the relationship-building puzzle that keeps these folks coming back to help.

👉 Read more about volunteer engagement strategies

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And did you know that your website can help you thank and recognize these superstar volunteers?

While well-designed nonprofit websites are an amazing tool for marketing and fundraising, they can also work to make your volunteers feel valued and appreciated.

In this post, we’ll cover four ways to embrace the power of your website and recognize nonprofit volunteers of all kinds: 

  1. Create Volunteer Spotlights
  2. Use Volunteer Photo Galleries on Your Site
  3. Start a Volunteer of the Month or Year
  4. Use Volunteer Testimonials and Quotes

As you begin using your website more and more to recognize your nonprofit volunteers, you may find that you want to level up its design or functionality. A nonprofit web design agency can help you bring your vision to life and ensure that you have everything you need to thank your volunteers effectively. 

Let’s get started!

Want to level up your volunteer management? Get started with POINT!

🌟 Create Volunteer Spotlights

Volunteer spotlights can feature one stand-out volunteer or a group of volunteers to spread the word about how they are doing more good with your organization. These spotlights can be structured in a variety of ways depending on your website’s set-up, the volunteer or group of volunteers, and how they support your organization. 

Here are a few ideas: 

  • Written Q&A interviews: Dig into how and why these volunteers support your organization
  • Videos of volunteer activities: Share on your Volunteer page to encourage involvement
  • Podcast episodes: Interview active volunteers on key components of your cause and why they are inspired by volunteering 
  • Written blog posts: Grouped together in a Volunteer Spotlights category on your blog, but be sure to share them out in newsletters or on social media
  • Infographics: Feature a photo of the volunteer and some facts about their volunteer work with your organization

Whatever route you go, connect with your volunteer beforehand to get their consent to spotlight them on the website and communicate with them throughout the process (including sharing the finished product!). 

Aside from following storytelling best practices, these extra communications are a great way to deepen your relationship with volunteers, thanking them personally as you recognize their contributions publicly.

To show that your volunteers are always top of mind, share these volunteer spotlights on your website frequently. Work them into your editorial calendar to ensure they’re not forgotten when things get busy!

📸 Use Volunteer Photo Galleries on your Site

Using your website builder, add photo galleries depicting volunteers at work throughout your website. You might share a gallery on the Volunteer page, Get Involved page, Homepage, and any program or services pages that volunteers help support.

While these photos and galleries work great on your website, you can also repurpose them into marketing materials for your mission or your volunteer program. You’ll have a great pool to choose from when you go looking for photos for your next social media post or volunteer sign-up flyer!

As you’re taking and selecting photos for the galleries, keep these guidelines in mind:

  • Opt for high-resolution photos of your volunteers at work, including various different types of volunteers and corporate groups.
  • Include before and after photos that tell a story of the impact your volunteers have on your cause. 
  • Choose a mix of both posed team photos and candid photos of volunteers in action.
  • Highlight the photos that show your volunteers having an emotional connection to your mission (for example, a volunteer laughing and playing with a happy rescued dog). 

Again, you’ll want to get express permission from your volunteers to share their likeness on the website, but this is a great opportunity for an extra relationship-building touchpoint.

🧡 Start a Volunteer of the Month or Year Initiative

Aside from the effort your organization places in relationship building, there are few things that make a volunteer feel more appreciated than a good, old-fashioned reward for their hard work. Creating a Volunteer of the Month/Year page on your website is an excellent way to recognize stand-out nonprofit volunteers or a group to your entire community on a regular basis.

On the page itself, you might include the following elements:

  • Photos of the volunteer you’re honoring
  • A few paragraphs sharing the volunteer’s personal impact on your organization
  • Information about how long the volunteer has worked with your organization
  • Fun facts about the volunteer, such as their profession, favorite part of volunteering, hobbies, etc.  
  • Testimonials from the highlighted volunteer, as well as beneficiaries, staff members, or volunteers that have worked with them

The key to a successful Volunteer of the Month or Year program is consistency. You’ll need to select a new volunteer and update the page accordingly every month or year—whichever timeline works for your capacity and volunteer program. Keeping your marketing around the page consistent is important, as well. Share the updated page each time in places like the homepage and your volunteer newsletter.

Did you know that POINT automatically tracks individual volunteer’s hours? This makes it super easy to select your most involved volunteers each month! 👉 Learn more

💬 Use Volunteer Testimonials and Quotes

As with the previous examples, the process of collecting testimonials and quotes is an additional opportunity for you to interact with your volunteers and personally thank them for all the time they’ve given to your organization. 

These testimonials can serve multiple purposes. It’s a great chance to get their feedback on your program so that you can continuously improve your volunteer experience

And these quotes can be used in marketing for your volunteer program. Social proof is an incredibly powerful way to attract new volunteers, as people want to hear about others’ good experiences before signing up to volunteer themselves.

You can share the volunteer testimonials and quotes that you collect throughout your website:

  • Homepage
  • Volunteer registration page
  • Donation page
  • Program and service pages
  • Other pages that make sense contextually

👉 Explore POINT’s free volunteer engagement workshop

Are you ready to recognize nonprofit volunteers on your website? 

The four strategies we’ve covered together are excellent for digitally honoring and recognizing nonprofit volunteers of all kinds. As you work through the motions and start communicating with volunteers more often to create website content, you may find even more ways to bake volunteer appreciation into your organization. 

Regular thanks and recognition, both personally and publicly, will keep these important folks feeling good about the time and efforts they’re giving to your organization—and coming back to volunteer for you again and again!

About the Author: Ira Horowitz, Cornershop Creative

With 15 years’ experience, Ira is an expert in nonprofit online communications and online fundraising. His work has resulted in increased funds and resounding supporter engagement for hundreds of organizations.

Ira oversees our project management team and works with clients to provide our clients with the best possible final product. He also manages all of our strategic engagements and helps guide nonprofits to determine their long-term strategy goals for online communications.

Photo Lindsey Schad
Lindsey Schad
Head of Communication Team

No guilt trips, no sad stories. Just a chance to do something good.