Getting the word out about POINT in your company:
You’ve done the smartest thing you could possibly do to level up your employee engagement: you’ve joined POINT. Now it’s time to get your employees excited about POINT and out there doing more good! Here’s a few ways to make that happen. You can find our logo, some posters, and some pictures to use in newsletters/social media in our press kit here.
Feel free to copy and paste the text below and use it. Just remember to replace <Our company> with your company’s name. It sounds like common sense, but sometimes people might be rushing and forget to replace it. We just don’t want it to be you—we’ve got your back!
Need instructions for your team to download and sign up? Check out our Volunteer on POINT page.
Staff Email Announcement: <Our company> is using POINT to track our community impact! Using the free POINT app, employees can find service events posted by over 150 nonprofits filtered by the causes they care about and sign up with a tap. Employee activity is instantly synchronized to the POINT dashboard from the POINT app. Soon, you’ll receive an email with a unique join code that connects your app to our dashboard.
Social Media Announcement: <Our company> is on @pointapp! All our employees can download the free POINT app, follow causes they care about, and sign up for a volunteering event by tapping go. Now it’s as easy to #domoregood as it is to book an Uber.
Community Newsletter Announcement: <Our company> is using POINT to make doing more good as easy as booking an Uber. Our employees (and spouses, significant others, & children!) can download the free app, follow causes they care about, and sign up for charity events by tapping “go”. Find out more at pointapp.org.
New Hire Packet: <Our company> uses POINT’s volunteering app to make doing more good as easy as booking an Uber. <Company admin> will invite you to join POINT and you’ll receive an email with a unique 6-digit code and instructions to download. Then, you can follow causes you care about, and sign up for charity events by tapping “go”. Find out more at pointapp.org.
Here at point, we’re trying to create a culture shift in how people view volunteering. here are a few things you need to know when talking about point, a.k.a our brand guidelines. please follow and respect them.
POINT is reshaping how people view charity. Our goal at POINT is to rebrand “volunteering” into a lifestyle of doing more good that comes from a love of community, and is not guilt-ridden or forced.
PLEASE DO NOT USE TYPICAL ‘VOLUNTEERING LANGUAGE’ THAT CAN MAKE AN EVENT FEEL BORING OR RELIGIOUS (“making a difference,” “less fortunate,” “helping the needy.” INSTEAD, PLEASE USE PHRASES LIKE “do more good,” “empowering communities,” “volunteering on your off days,” or “get involved with something you care about.”
DO NOT USE IMAGERY WITH WORD ART, OF VOLUNTEERS IN MATCHING T-SHIRTS/ANY SHIRTS SAYING “VOLUNTEER” ACROSS THE FRONT, STOCK PHOTO REPRESENTATIONS OF “TEAMWORK,” TREES WITH LEAVES MADE OF HAND PRINTS, OR OTHER TYPICAL ‘VOLUNTEER’ IMAGERY. INSTEAD, IMAGERY SHOULD REFLECT A DIVERSE DEMOGRAPHIC HAVING FUN DOING THINGS TOGETHER. Because that’s what volunteering actually looks like—people of all backgrounds working to improve their community.
If you have any questions about our Brand Guidelines, contact our Communications Director, Lindsey, at lindsey@pointapp.org and she will be more than happy to help you!