Getting the Word Out about POINT in your School:
You’ve done the smartest thing you could possibly do to level up your student volunteering: you’ve joined POINT. Now it’s time to get your students excited about POINT and out there doing more good! Here’s a few ways to make that happen. You can find our logo, some posters, and some pictures to use in newsletters/social media in our press kit here.
Feel free to copy and paste the text below and use it. Just remember to replace <Our school> with your school’s name. It sounds like common sense, but sometimes people might be rushing and forget to replace it. We just don’t want it to be you—we’ve got your back!
School Staff Announcement: <Our school> is getting ready to use POINT to manage student volunteering. Using the free POINT app, students can find service events posted by over 100 nonprofits filtered by the causes they care about and sign up with a tap. Students’ activity is instantly synchronized to the POINT dashboard from the POINT app. We will be sending more information soon on how you can sign up as an admin for any clubs or teams you lead. For now, please check out pointapp.org if you want more information.
Social Media Announcement: <Our school> is on @pointapp! All our students can download the free POINT app, follow causes they care about, and sign up for a volunteering event by tapping go. Now it’s as easy to #domoregood as it is to book an Uber.
Morning Announcement: <Our school> is now using POINT to make finding ways to do more good as easy as ordering an Uber. Simply download the free app from the App Store or Google Play, follow causes you care about, and sign up for volunteering events by tapping “go!” Check your email for your 6-digit join code that connects you with <our school>.
Community Newsletter Announcement: <Our school> is using POINT to make doing more good as easy as booking an Uber. Our students (and teachers, parents, & siblings!) can download the free app, follow causes they care about, and sign up for charity events by tapping “go”. Find out more at pointapp.org.
HERE AT POINT, WE’RE TRYING TO CREATE A CULTURE SHIFT IN HOW PEOPLE VIEW VOLUNTEERING. HERE ARE A FEW THINGS YOU NEED TO KNOW WHEN TALKING ABOUT POINT, A.K.A OUR BRAND GUIDELINES. PLEASE FOLLOW AND RESPECT THEM.
POINT is reshaping how people view charity. Our goal at POINT is to rebrand “volunteering” into a lifestyle of doing more good that comes from a love of community, and is not guilt-ridden or forced.
PLEASE DO NOT USE TYPICAL ‘VOLUNTEERING LANGUAGE’ THAT CAN MAKE AN EVENT FEEL BORING OR RELIGIOUS (“making a difference,” “less fortunate,” “helping the needy.” INSTEAD, PLEASE USE PHRASES LIKE “do more good,” “empowering communities,” “volunteering on your off days,” or “get involved with something you care about.”
DO NOT USE IMAGERY WITH WORD ART, OF VOLUNTEERS IN MATCHING T-SHIRTS/ANY SHIRTS SAYING “VOLUNTEER” ACROSS THE FRONT, STOCK PHOTO REPRESENTATIONS OF “TEAMWORK,” TREES WITH LEAVES MADE OF HAND PRINTS, OR OTHER TYPICAL ‘VOLUNTEER’ IMAGERY. INSTEAD, IMAGERY SHOULD REFLECT A DIVERSE DEMOGRAPHIC HAVING FUN DOING THINGS TOGETHER. Because that’s what volunteering actually looks like—people of all backgrounds working to improve their community.
If you have any questions about our Brand Guidelines, contact our Communications Director, Lindsey, at email@example.com and she will be more than happy to help you!